We explain common printing jargon.
Get to grips with common terms from GSMs, CMYK and paper types.
Stands for: Grams per square metre. This refers to the weight of the paper. For example, standard letterhead paper is usually around 90gsm-100gsm, while business cards are 400-450gsm.
When stock becomes substantial enough, we stop talking about GSM and talk about Microns. 100 microns is equal to 0.1mm so this measurement is usually only used for large format substrates. For example, cardboard display boards.
Stands for Cyan, Magenta, Yellow, Key (Black). This is the colour gamut used by printers that can determine the range of colours that can be reproduced. Computer screens use RGB (Red, Green, Blue) so it is important to save your artwork as CMYK. We can print specific colours as well if required (spot colours)
PP (e.g. – 4pp)
Stands for – printed pages. As an example, an A4 piece of paper folded in half is an A5 4pp because it has 4 printed sides.
This is a matt paper with no noticeable finish or sheen. This paper is perfect for writing on and is often used for letterheads. We supply laser guarantee uncoated paper, so this can be put through your desktop printer. There are also recycled stocks available in this type of paper.
PVC Latex Hybrid
This is a hardwearing material that can be used for Pull-up roller banners or banners for outdoors. This material is extraordinarily strong, yet flexible and crack resistant. This comes in a range of sizes, so we can print any size you want.
Extremely popular matt lamination adds a smooth texture and softens colours. This can be used on your latest brochure/magazine or quite simply on your business cards to make them special.
A high gloss finish gives your publication that extra shiny look. This not only protects your product from getting scratched and showing finger marks, but it makes photographs stand out with vibrant colours.
Soft Touch Lamination
Our personal favourite. This gives a luxurious feel and colours look richer than a matt laminate. If you want to add a touch of luxury to your publication, then this is for you.
A finish to really impress, spot UV highlights specific elements of your design with a high gloss coating. Spot UV creates texture and intrigue and will make sure your print will be remembered.
This is not an exhaustive list. Let us know if you have any questions or if you find any other printing terms that we can explain!